- forbes billionaires

The power of the List.

Published in Lürzer's Archive 4/16
Published in Communication Arts 2016 Advertising Annual

Would you contradict the wealthiest man
on the planet during an important meeting?

Would you disagree with today's most important
businessman in front of the entire office?

Money demands respect. And this Forbes
Magazine campaign, Billionaires, shows that
in a funny and lighthearted way.

The idea is to toy with those corporate dilemmas,
showing how everything changes in the building
when the executive staring at you over
the meeting table is on the list.

Turns out people from Creativity, Communication Arts and Luerzer's Archive thought we did a pretty good job too, so they featured us in their publications. Yay, PR!