Forbes
Billionaires
The power of the List.
Published in
Lürzer's Archive 4/16
Featured in
Communication Arts
2016 Advertising Annual
Would you contradict the wealthiest man on the planet during an important meeting?
Would you disagree with today's most important usinessman in front of the entire office?
Money demands respect. And this Forbes Magazine campaign, Billionaires, shows that in a funny and lighthearted way.
The idea is to toy with those corporate dilemmas, howing how everything changes in the building when the executive staring at you over the meeting table is on the list.
Turns out people from Creativity, Communication Arts and Luerzer's Archive thought we did a pretty good job too, so they featured us in their publications. Yay, PR!
