IKEA Switzerland
50 Years
The Swedish says "Hej".The Swiss says "Hoi".
In 2023, IKEA celebrated 50 years in Switzerland with a bold new logo and visual identity. Inspired by Swiss icons — like cow print, the Alps, and the national cross — we merged them with IKEA’s iconic Allen key, which shaped both the logo and campaign visuals. The hexagon became a stage for products and messages, adapted across Switzerland’s three official languages.
