- IKEA Switzerland
  50 Years 

The Swedish says Hej.
The Swiss says Hoi.

In 2023 IKEA is completing 50 years of brand presence in Switzerland. Their wish for the anniversary: a logo and visual identity tocommunicate the jubilee in a vibrant and loud way. 

We developed a visual identity that compiles Swiss icons such as cow print, alps, and the flag’s cross with the famous IKEA’s Allen key that inspired our logo. The Allen Key’s Hexagon shape, also served as the stage of our campaign visuals, showcasing commemorative statements, our logo, and IKEA products. The Campaign ran through Switzerland and was adapted to the three official Swiss languages: German, French, and Italian.