- Shift+K+F+C


The best shortcut since Ctrl+Z.


Cannes Lions - Bronze - Media
Cannes Lions - Bronze - E-commerce
One Show - Merit - E-commerce

D&AD - Shortlist - Gaming / E-commerce Effie Mena - Gold - Youth Marketing Loeries - Gold - Digital Communication Loeries - Bronze - Design
Loeries - Bronze - Integrated
WARC Mena - GP - Pivot to Digital






- anti rival vaccine


Protecting children from H1N1
and from their father's worst fear:
Love for the rival team.


Cannes Lions - Silver - Promo
Cannes Lions - Silver - Pharma
Cannes Lions - Shortlist - Pharma
One Show - Merit - Direct
El Ojo de Iberoamerica - Silver - Sports
El Ojo de Iberoamerica - Bronze - Outdoor
El Ojo de Iberoamerica - Bronze - Promo
















- the chicken mcnuggets of love


A campaign celebrating the 40th anniversary of Chicken McNuggets, making it possible for any order of it to be shared equally. 


The campaign gained worldwide PR attention being featured on Adage's Editor's PickCreativity's Top 5 Weekly Social Report, and by Contagious as Campaign of the Week, among many others.


Featured on Lürzer's Archive 1/24


CASE STUDY



PROMO VIDEO



TVC



OOH - TEASER



OOH - REVEAL




- mcdonald’s promoticon


Turning the McDelivery App icon
into a promotional media.


Cannes Lions - Shortlist - Direct
Dubai Lynx - Grand Prix - Direct
Dubai Lynx - Grand Prix - Mobile
Dubai Lynx - Gold - Direct
Dubai Lynx - 2x Silver
Dubai Lynx - 3x Bronze
Cristal Festivals - 3x Bronze
The Loeries - Silver - Design for Digital
Published in Contagious Magazine


The campaign brought such nice results
that the Contagious IO editors featured
it in their publications as one of The Most
Contagious Campaigns of 2017
which
also earned TBWA RAAD a place in the 
Contagious Pioneers 2018 / The best
and bravest agencies on the planet 
list.














- omo tag


The first wash is on us.
Go out and play.


Cannes Lions - 2x Shortlist - Brand Experience & Activation
Cannes Lions - Shortlist - Media
New York Festivals - Silver - Direct
Dubai Lynx - Grand Prix - Brand Experience & Activation
Dubai Lynx - Gold - Outdoor
Dubai Lynx - Silver - Outdoor
Dubai Lynx - Silver - Brand Experience & Activation
Dubai Lynx - Bronze - Outdoor
Dubai Lynx - Bronze - Direct
Lories - Silver - Out of Home: Ambient
Lories - Bronze - Media Innovation
Lories - Bronze - PR
















Promo Video