P E D R O V E L A S Q U E Z
A B O U T
- fanta adventure
Help the Fanta Crew bring back
play to their world.
El Ojo de Iberoamérica - Silver - Interactive
Role: Fanta adventure was a Latin American integrated campaign by Ogilvy Brazil and Ogilvy NY.
Ogilvy NY developed the interactive graphic novel,
while Ogilvy Brazil worked on the amplification campaign,
including TVCs, activations and the digital game platform itself.
My role, mainly, was in the concept and art direction
for the digital game platform.