- the chicken mcnuggets of love


A campaign celebrating the 40th anniversary of Chicken McNuggets, making it possible for any order of it to be shared equally. 


The campaign gained worldwide PR attention being featured on Adage's Editor's PickCreativity's Top 5 Weekly Social Report, and by Contagious as Campaign of the Week, among many others.


Featured on Lürzer's Archive 1/24


CASE STUDY



PROMO VIDEO



TVC



OOH - TEASER



OOH - REVEAL